why blog?
I decided to start a blog to share thoughts, ideas and have the occasional rant if it takes my fancy. I'll try to make them interesting or entertaining (or both) but if you have any questions or ideas please get in touch.
Have you got a strong brand?
Posted by iamemily on Tuesday, July 20th, 2010
A brand is not just your logo, it is your overall company image, it is you making a statement to your audience about who you are and what you stand for, it is something that builds trust between you and your customer, it can earn you respect and strengthen your proposition and it can make you stand out from your competitors.
So, to the people who ask me “Can I not just stick my logo on something and becomes branded?” The answer is no!
read more...Aiming a campaign at different audiences
Posted by iamemily on Tuesday, July 20th, 2010
Aiming a campaign at the correct audience is key. For all campaigns you need to firstly define who your audience are. Are they male or female are they young or old? The next question is where? Where are they in the country, where are you most likely to capture this audience. We then come on to the what? What do they want? What are you going to offer to them? And finally Why? Why do they want your product or service? Why should they do as you are asking them?
It is a simple set of questions but if you apply the who, where, what, why to your campaigns it gives you a clearer understanding of your product or service and why people might buy into it – it also helps you keep it relevant to your audience.
read more...How do I compare to the other Simple Stars?
Posted by iamemily on Tuesday, July 20th, 2010
As a lot of you know I have taken part in trying to become a ‘Simple Star’. This is not (as has been suggested) for simpletons! It is a competition run by Simple to see who can run their own promotional campaign and promote Simple products.
I have a vast interest in social media and also in branding and design being both involved in the likes of twitter, blogging, facebook and Linkedin and being a designer creating branding for businesses along with advertising and marketing campaigns. I want to win so that I can prove my own personal experiment - the power of social media and branding and also promote ‘birds on the blog’ who have an avid audience of women who read blogs so what better place to get comments and views on the brand and start discussions.
read more...
