direct marketing
BT
Job: BT Update Statement Insert
Description: BT Update is an insert that arrives with the BT customer’s telephone bill. Within this quarterly communication it highlights specific products and offers to its customers. My aim was to design this in such a way that it highlighted the value of the products and created a desire and need rather than being overly sales orientated. It was necessary to give the illusion of space on the page where in reality there was a vast amount of information that had to be conveyed in the undersize A5 format, whilst still making sure the piece was easy to follow and understand.
BT
Job: BT Total Broadband DM
Description: This pack was created for people that had taken out a BT Total Broadband package but were not using it to its full advantage. By following some simple steps these customers could get free UK calls and save money on international calls. I designed a square shaped pack to give it stand out from other pieces they may have received from BT, with a short letter that was written as if it was from a talking Broadband Hub. With the use of speech bubbles I created an easy to follow gatefold format to communicate to the customer what they could be getting out of their package for no extra cost.
RSPB
Job: Membership DM Pack
Description: When the BBC launched Springwatch, the RSPB wanted an integrated mail pack designing. With film crews shooting on RSPB reserves across the UK, it was a chance to show how people can enjoy native wildlife in their own back yard. Creating a pack that was visually stunning and also tied into the BBC series was a challenge. But by understanding targeting and timing, and strongly selling in inviting offers, we delivered an eye-catching, hardworking pack at a great value price. The pack achieved the highest response for a cold DM pack that the RSPB had enjoyed for two years. In total the pack recruited 818 members against a target of 750.
Henshaws
Job: Wear Bright For Sight Fundraising DM Pack
Description: The Harrogate based charity ran a charity day ‘Wear Bright for Sight’. Their limited budget restricts what they can do in terms of a fundraising pack in comparison to the larger, more well known charities like Red Nose Day and Wear it Pink day. What I have produced is a cost-effective pack to be sent out to local businesses, schools and colleges in Yorkshire, asking them to support the Wear Bright for Sight day this year. The campaign is also going to be backed by local radio station Stray FM.
