Every business needs brand consistency, from logo design, business stationery, in-house communications and brand guidelines through to external communications in the form of adverts, exhibition material, social media and vehicle graphics – a joined up approach to your brand and marketing can be the make or break of your business.
We work closely with you to form a strategy of what you need to do and when you need to do it and ultimately how we can get the highest return on your investment and promote your brand. You may think this kind of design and marketing is for larger businesses but having the right plan in place and joining the dots in a well thought out way is key for any size of business.
LOGO & BRANDING
Your logo and brand is what people base their opinion of you on. Sending the right message to the right audience through typefaces, graphics and colours isn’t a case of creating something that looks pretty. It’s about having a rationale for why your logo and brand is designed in a particular way, how the colours and typefaces speak to your audiences sub-conscious and what message they convey.
When we design a logo and brand we supply it back to you in a variety of formats for use in different mediums, we provide a full rationale for each of our designs and ensure that the design will have longevity – we go the extra mile because we know the importance and the emphasis that’s put on your logo and brand, it needs to continue through any marketing you do so has to be spot on!
Stationery design is made up of your business cards, letterheads and compliment slips. A business card is one of the most important pieces in your stationery design as this is quite often the first thing people will see.
The options on the design and print of your cards and stationery are endless depending on your requirements and business type; they may include a space for appointments, a price list, have a quirky cut-out, be embossed or hot foiled. Of course, they don’t have to be incredibly fancy we can design cost-effective cards that still have the wow factor or get your message across in a clear and concise manner.
Letterheads are used in the majority of businesses but more often than not are used electronically so we make sure that the designs we do fit with how you intend to use them. All our designs are supplied with a word document template so that you can set up invoices and letters and save them to PDF to send electronically or print them on pre-printed stationery.
Compliment slips are becoming less used as we do more and more online but for certain businesses who send things through the post, it’s a nice way to get a short, personal message across to the recipient.
BROCHURES & LEAFLETS
Brochures and leaflets come in all shapes and sizes. We often get asked how much we charge for a leaflet – the answer, How long is a piece of string?
We work with you to make sure the communication you are sending out is going to the right audience and conveying the right message. We can create online interactive brochures, PDFs with or without hyperlinks and editable areas, eBooks or the more traditional brochures and leaflets, postcards and handouts with a whole host of print processes applied to them depending on your needs.
With leaflets in particular you need to make sure you’re capturing the readers attention with a strong, often benefit led headline and providing a clear call to action (CTA). With a brochure, these tend to be a follow up to an already interested prospect. The information has to be clear and concise so that the reader can access what they need to in order to make an informed decision.
MAGAZINE & NEWSPAPER ADVERTISING
With social media and online marketing you may beg the question “Is print advertising dead?” Well, we don’t think it is! It works for a lot of our clients, especially when they are communicating with a local audience or a niche group.
Using local press and getting regular editorial alongside your adverts is a great way to reach out to your local customers. There’s still a high majority of people who flick through their local paper or free paper and if your advert is compelling enough then it’s going to get results.
There’s a lot of magazines that appeal to a certain niche whether it’s a trade or specific audience, Bridal magazines are a popular vehicle for adverts for our clients in catering, hotel, floristry, wedding cakes, leisure and tourism etc. It’s our job to make you stand out from the crowd and generate a response.
Standing out from the crowd is so important at an exhibition. We look at what space you’ve been allocated and what you can do with it to promote your business in the best way.
Your message needs to be clear and compelling, attracting people over to your stand to speak with you. You can offer a gimmick or two, which we can design and source for you but when they’ve got their freebie in their hand you want them to actually engage with you, capture their details and ultimately make a sale.
We’re here to look at how you approach your strategy when attending an exhibition and manage your expectations so that you get a return on your investment as exhibitions aren’t always cheap!
Driving round in a branded car or van is an excellent way of promoting your business whilst on the move – so long as you’re a careful driver that is!
As consumers we like to employ a business on recommendation, having a branded vehicle outside a customers house whilst you are completing a project is a good way to either spark an interest or nurture the thought of “If it’s good enough for the ‘Joneses’ then it’s good enough for us!”.
You never know who might be in the market for your product or service when you’re sat in traffic going from meeting to meeting. Having your vehicle branded can be as extensive as you want, from magnetic signs that stick to your car, a full wrap completely covering your vehicle in a particular design or colour, or some simple graphics on key areas of the vehicle.
We can also design a mesh that goes on the windows of your car or van that give the look of a solid design from the outside but you can clearly see through from the inside. This is a good option for those not wanting to add anything directly on to the paintwork of their vehicle. There’s so many options and designs we’ll work with you to find the right solution.