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MARKETING

Whether it’s online or offline we’ve got the right ideas to get in front of your customers

Understanding your audience is paramount to getting the right message across to your customers and deciding on the right channels to do so. Once we have a grip on who we are talking to we can successfully target your campaigns to the right people.

Being brand champions, our graphic design agency ensures that every communication reaches your audience with the right look and feel and pushes your brand identity at every opportunity.

MARKETING YOUR BUSINESS

We follow a process to make sure that you are getting the right marketing for your business. It’s important to get a strategy in place for any sort of marketing so that you can identify what’s working and what’s not. By testing and measuring campaigns we can start to see trends and build on taking the business to the next level through confident results.

MARKETING STRATEGY


We will do in-depth research to find out: • Who your audience is • Where you sit in the current market • What your competitors are doing
• Your products and/or services
• What marketing you've done and was it successful • What media channels are open to you Once we have this information we can create a profile of who your customer is. There may be more than one ‘personality’ that you are talking to, if so, we need to be targeting your messages appropriately to your different audiences. We work closely with you to really get to know your customers by asking the right questions and doing the research for you to build up a strong foundation for your marketing campaigns. This enables us to look at what routes to market would suit your business and get you the best results at a cost that's comfortable. Because there are so many ways to market your business including traditional forms of marketing alongside digital marketing, it's impossible to talk about what is right for you and your business until we have an idea of the goals for your business and have answered those all important questions. We can then look at the vehicles needed to get you going and put a strategy in place. Often when putting a strategy in place for the first time you have to make educated guesses and take current market statistics in to consideration to base your expected results on and put a plan in place. We have the knowledge of where to go and watch the trends in different markets and medias in order to come up with the best plan of action and then test and measure it so that we are continually following the right route for your business based on stats and analytics specific to your business performance. We can then look at the value of your campaign so that you get a return on your investment (ROI) and you are clear of your cost per acquisition (CPA) so that you know your budgets are realistic.




PR (PUBLIC RELATIONS)


PR is a strategic communication process that builds mutually beneficial relationships between businesses and their audiences.

Our clients use PR to increase the awareness and credibility of their brand and to generate positive press articles within target publications and platforms that communicate the brands values and USPs. Unlike advertising, which is paid-for placement, PR is seen as more credible due to its third party endorsement and is a valuable tool for building trust with your audience.

The PR tool kit includes writing and distributing press releases, direct pitching to journalists, media relations, organisation of press trips, third-party collaborations, special events, promotions and competitions, blog writing, social media strategy and crisis management.

To find out more and how our PR partners can help your business, do get in touch with us directly here.