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Writer's pictureEmily Hewett

INCREASING YOUR SOCIAL MEDIA FOLLOWING: Expert tips for online success

In today's digital age, having a robust online presence is like the golden ticket to success. Whether you're a small business owner, a budding influencer, or just someone looking to expand their social media reach, increasing your social media following is the name of the game.


I get it; the struggle is real. We've all been there, watching those follower counts inch along at a snail's pace. But fret not, because I've got some expert tips up my sleeve that will help you boost your social media following and turn those frowns upside down.


Social Media Tips

Tip #1: Be a content wizard

Let's face it; people are scrolling through their social feeds at lightning speed. To grab their attention, your content needs to be as eye-catching as a double rainbow. So, put on your content wizard hat and conjure up posts that stop thumbs mid-scroll. Whether it's visually stunning images, witty captions, or informative videos, make your content pop. And here's a bonus tip: infuse a little humour into your posts. Everyone loves a good laugh, and they'll remember your page for it.


Tip #2: Timing is everything

Posting at random times won't cut it. You need to be strategic. Pay attention to when your audience is most active on social media. Are they night owls, early birds, or lunchtime scrollers? Use scheduling tools to ensure your content goes live when your audience is ready to engage. Remember, timing is key to landing your posts in the sweet spot of their feeds.


Tip #3: Engage, engage, engage

Social media is a two-way street. Don't just shout into the void; engage with your audience. Reply to comments, ask questions, and join conversations in your niche. Building a sense of community around your brand will make your followers feel like they're part of something special. Plus, the more you engage, the more likely your content will show up in their feeds. It's a win-win!


Tip #4: Collaborate like a pro

Collaborations are the name of the game in the social media world. Partner up with like-minded individuals or businesses in your niche. Host Instagram takeovers, co-create content, or run joint giveaways. Collaborations introduce your brand to new audiences and can lead to a surge in followers.


Tip #5: Hashtags, hashtags, hashtags

Ah, the humble hashtag—a small but mighty tool in the social media arsenal. Use relevant hashtags to categorise your content and make it discoverable by users interested in your niche. Research popular hashtags in your industry and incorporate them into your posts. But don't go overboard; a well-placed handful of hashtags will do the trick.


Now, armed with these expert tips, it's time for you to take charge of your social media journey. Remember, consistency is key. Keep creating fantastic content, engaging with your audience, and exploring new ways to expand your reach.


Plus, if you're on the hunt for a reliable source of accountability and a steady stream of monthly social media tips and tricks for your business, look no further than Annie's Social Circle. Our very own Annie Jones has created an exclusive, members-only Facebook group tailored to the needs of small business owners like you. Imagine having a dedicated community of like-minded individuals at your fingertips, all for the price of a cup of coffee! Annie's Social Circle is your go-to destination for expert guidance and a supportive network to help you navigate the ever-evolving world of social media. Don't miss out – check it out today and level up your social media game!


And don't forget to share this post with your fellow business owners and colleagues – let's spread the social media love far and wide!

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