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While there's no strict rule for the perfect ratio of image to text on an Instagram post, it's generally recommended to prioritise visual content over text. Instagram is a visually driven platform, and users often engage more with compelling images or videos.

Optimising Instagram Posts

Here are some guidelines to consider:

  1. Visual Dominance: Make your visuals the focal point of your post. Aim for clear, high-quality images or videos that effectively convey your message or story.

  2. Minimal Text: Keep text concise and to the point. Ideally, your message should be conveyed through the visual content, and the text should complement or enhance the overall narrative. Instagram users tend to scroll quickly, so make sure any text is easily digestible.

  3. Caption Length: While Instagram allows for longer captions, it's generally advisable to keep them brief and engaging. If you have more information to share, consider using the carousel feature to maintain a clean and visually appealing main post.

  4. Text Overlay on Images: If you include text on the image itself, ensure it doesn't clutter or overshadow the main visual. Make sure the text is easy to read and enhances the overall aesthetics.

  5. Balance for Informational Posts: In cases where your post is more informational or educational, find a balance where the text provides context without overwhelming the visual elements. Break down information into digestible points.

  6. Experiment: Instagram's algorithm tends to favour diverse content. Experiment with different ratios and content types to see what resonates best with your audience. Use Instagram Insights to track the performance of your posts and adjust your strategy accordingly.

Ultimately, the ideal ratio can vary based on your specific content, brand identity, and audience preferences. Pay attention to the engagement and feedback you receive, and adapt your approach to create posts that resonate with your followers.

Learn more about how we can help you with your socials by checking out our other resources or contacting us for more information.

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