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Viva Magenta! How you can use the Pantone colour of the year 2023 in your marketing.

The Pantone Colour of the Year is an annual colour selection chosen by the Pantone Colour Institute, a leading global colour authority. Each year, the Pantone Colour Institute selects a specific colour that it believes will be particularly influential in the world of design and fashion.

The Pantone Colour of the Year has a significant influence on marketing design and can shape the colour choices that are used in branding, packaging, advertising, and other marketing materials. Many designers and brands pay close attention to the Pantone Colour of the Year and may incorporate it into their designs in order to stay current and on trend.

The Pantone Colour of the Year can also influence consumer behaviour and purchasing decisions, as people may be more likely to buy products that feature the colour of the year. This can make the Pantone Colour of the Year a valuable marketing tool for brands looking to appeal to consumers who are interested in staying up-to-date with the latest trends.

In recent years, the Pantone Colour of the Year has included colours such as Classic Blue (2020), Living Coral (2019), Ultra Violet (2018), and Greenery (2017). Each of these colours has had a significant impact on marketing design and consumer behaviour.

For 2023 the colour is Viva Magenta!

Viva Magenta is often used in combination with other colours to create eye-catching and cohesive visual identities. It can be paired with neutral shades such as black or white for a bold contrast, or with other bright colours for a more energetic and playful look.

Magenta is a vibrant and bold colour that can be a powerful tool in marketing materials. It is often associated with creativity, innovation, and boldness in Western cultures, while in Eastern cultures it is often associated with spiritual enlightenment and transformation.

One of the key benefits of using magenta in marketing is its ability to grab attention and stand out. Whether it's used as an accent colour on social media graphics or as the primary colour in a brand's visual identity, magenta can help a brand or campaign stand out in a crowded marketplace.

However, it's important to consider the tone and overall aesthetic of a brand when using magenta. While it can be a great choice for brands that want to convey a sense of playfulness or edginess, it may not be suitable for all brands or campaigns. Experimenting with different shades of magenta can also be helpful in finding the right one for a particular brand.

When using magenta on social media, it can be effective to use it as an accent colour to add visual interest and grab attention. This can be especially useful on platforms like Instagram, where images with pops of bold colour tend to perform well.

In conclusion, magenta is a powerful and versatile colour that can be effectively used in marketing materials to convey a sense of boldness, creativity, and innovation. Brands should consider incorporating magenta into their marketing strategy this year to be on trend, but should also be mindful of the tone and overall aesthetic of their brand when using it. So, it is always better to use magenta in moderation and as an accent colour to add visual interest and grab attention.

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