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We are often asked which print products incur VAT – here’s a simple guide for you to follow so there's no nasty surprises on your next print bill.

Design for print Essex

Zero Rated Print Products

  • Books

  • Booklets

  • Brochures

  • Catalogues

  • Directories

  • Flyers/Leaflets – restrictions apply

  • Journals

  • Magazines

  • Manuals

  • Maps

  • Newsletters

  • Newspapers

  • Pamphlets

  • Price lists

  • Sheet Music

  • Timetables


Leaflets and flyers carry their own set of guidelines – if your leaflet complies with the following it will be Zero Rated:

  1. There must be a significant amount of text on at least one side

  2. It should not be larger than A4 in size

  3. It is being distributed by hand

  4. It must be a single item not forming part of a pack

  5. It must be printed on a maximum of 230 gsm stock

You must also ensure that your leaflet, price list or brochure doesn’t have an order form on it. If it does, it makes it VATable.

So, by default, that makes the following products VATable:

  • Acceptance cards

  • Banners

  • Business cards

  • Calendars

  • Certificates

  • Compliment slips

  • Coupons

  • Delivery notes

  • Diaries

  • Envelopes

  • Folders

  • Forms

  • Invitations

  • Invoices

  • Labels

  • Letterheads

  • Order Forms

  • Postcards

  • Posters

  • Questionnaires

  • Roller Banners

  • Stationery

  • Stickers

  • Tickets

  • Transparencies

Always make sure you know what's what by coming back to our guide to check the items you are printing.

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