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BRAND REFRESH vs REBRAND: Which one do you need?

Today, let's talk about something that's crucial for your business's identity—branding. You've likely heard the terms "brand refresh" and "rebrand" tossed around, but what exactly do they mean, and which one is right for you? Well, I'm here to clear the confusion and help you make an informed decision.

Brand Agency Essex

Why choose I am Emily Design & Marketing?

Before we look into the differences between a brand refresh and a rebrand, let me briefly tell you why I am Emily Design & Marketing is the right choice for your branding needs. We're not just another agency; we're your creative partner. With a passion for innovative design and a dedication to personalised solutions, we've helped businesses of all sizes stand out in their industries.

Whether you're looking to breathe new life into your brand or embark on a complete transformation, we've got the expertise, creativity, and commitment to make it happen.

Brand Refresh vs Rebrand: Let's Compare

Now, let's get to the heart of the matter – what sets a brand refresh apart from a full-blown rebrand? To make things crystal clear, here's a handy comparison table:


Brand Refresh



Revitalise an existing brand

Create a new brand identity


Update, modernise, or refine

Transform, change, or start anew

Visual Identity

Tweaks to logo, colours, fonts

Complete redesign


Slight adjustments

Overhaul, including core values

Target Audience

Retain existing audience

May attract a new audience



Typically requires more investment


Quicker turnaround

Longer process


Logo tweaks, slogan adjustments

New mission, vision

Which one is right for you?

Now, the million-dollar question: which option is best for your business? It all boils down to your goals and where you are in your business journey.

Brand Refresh:

  • Choose a brand refresh if you're content with your core brand identity but feel it needs a modern twist.

  • Ideal for businesses looking to stay current without a complete overhaul.

  • A budget-friendly option that can yield significant results.


  • Opt for a rebrand when you want a fresh start, whether due to a change in mission, target audience, or a desire for a total transformation.

  • Perfect if you're launching a new product line, entering a new market, or aiming for a different positioning.

  • Requires a more substantial investment in time and resources.

Let's Get Started!

Ready to make your branding dreams a reality? Whether it's a brand refresh or a full rebrand, I am Emily Design & Marketing has the expertise and creativity to bring your vision to life. Let's chat about your goals, and together, we'll craft a branding strategy that sets you on the path to success.

Get in touch with I am Emily Design & Marketing, and let's discuss your branding needs. Your brand's future starts here!

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1 Comment

Sep 18, 2023

Thanks for the great explanation of rebranding vs a brand refresh!

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