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FINDING THE PERFECT MATCH: Marketing your Essex wedding business to success

In the world of weddings, where dreams come true, and love stories unfold, marketing your wedding business is akin to finding the perfect match. As the proud sponsor of the Essex Wedding Awards this year, I am Emily Design & Marketing invites you to embark on a journey to boost your wedding business. The deadline for entries is approaching (11 October 2023), making this the ideal time to seize the opportunity and elevate your business to new heights. Let's explore how we can help you find the right match in marketing your Essex wedding business.


Essex wedding marketing

The Essex Wedding Awards

The Essex Wedding Awards is a prestigious platform that recognises and celebrates excellence in the wedding industry across Essex. It brings together passionate wedding professionals who have contributed to creating unforgettable moments for couples on their special day. Being part of this esteemed event not only offers recognition but also opens doors to new opportunities for growth and recognition within the industry.


Why choose I am Emily Design & Marketing

I am Emily Design & Marketing is uniquely positioned to assist small businesses in the Essex wedding industry with their design and marketing needs. With a wealth of experience and expertise, we understand the intricacies and nuances of the wedding industry, and we are dedicated to helping businesses like yours thrive in an ever-evolving landscape.


Essex's wedding industry landscape

Essex, known for its stunning venues and picturesque settings, is home to a thriving wedding industry. With countless businesses catering to couples' dreams, it's essential to stand out in this competitive market. However, the challenges brought about by the pandemic significantly impacted many businesses in the industry.

According to recent statistics, there is an estimated £14.7bn direct spend on weddings every year: £9.4bn spend on the day itself. £3.2bn spend on retail and £2.1bn on travel, tourism and pre-wedding events. The South East makes up nearly 15% of that market hosting 41,273 out of 278,599 annual number of weddings across the UK (Source: ONS England & Wales) so there is room for an Essex based business to get a piece of the wedding industry pie and we can help you.


The value we bring

At I am Emily Design & Marketing we offer tailored solutions to help businesses not only survive but thrive. Here's a success story that exemplifies our commitment to our clients.


Mitchell Carroll from OMG Event Hire operated an entertainment business primarily providing DJs, dance floors, and photo booths to brides and grooms across Essex, London, and Hertfordshire. When the pandemic hit, the business, like many others, faced immense challenges. However, I am Emily Design & Marketing stepped in to help them diversify their offerings, providing indoor and outdoor cinema screens, home photo booth setups adhering to social distancing guidelines, light-up letters, and other decor to make special occasions memorable during lockdown. Through strategic social media promotion and innovative solutions, we not only kept the business afloat but also enabled it to flourish.


Now, as we emerge from the effects of the pandemic, the business has not only regained its strength but also expanded its product range. It is experiencing a significant increase in enquiries and bookings for weddings, parties, and special occasions. Moreover, the company has opened a hire showroom that doubles as an event venue, a remarkable achievement considering the challenges it faced during lockdown.


Our philosophy when faced with a problem is simple; we seek solutions. We go above and beyond to diversify, test, measure, and mould your business for success. We leverage the right platforms, analyse trends, conduct competitor research, and harness new technologies to ensure your business thrives.


Mitchell says, "My business would not have survived if it wasn't for the help of Emily at I am Emily Design & Marketing. She worked with us throughout and was part of our team championing for our success. We have worked with Emily for years in the past and will continue to do so as she understands the ups and downs of the wedding industry, particularly in Essex. We can't thank her enough for what she has done for us."


The perfect match

If you're ready to market your Essex wedding business and find the perfect match, look no further than I am Emily Design & Marketing. Let's embark on a journey to elevate your business and create lasting impressions. Contact us today to explore how we can help you achieve your goals and make your business thrive in the Essex wedding industry. And, don't forget to enter the Essex Wedding Awards today to showcase your skills in the industry.

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