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HAS AI KILLED CREATIVES? Let's uncover the truth!

Hey there, fellow creatives and curious minds! Today, I want to explore a topic that's been buzzing around the creative world like a persistent rumour: Has AI killed creatives? It's a question that's made its way into discussions among art directors, copywriters, and creatives of all stripes. So, let's put on our detective hats and uncover the truth.

AI Artificial Intelligence

The AI onslaught

Alright, let's start with the elephant in the room – AI (Artificial Intelligence). It's everywhere, from chatbots that answer customer enquiries to programs that generate entire pieces of content. AI can churn out articles, compose music, create art, and even dabble in the mystical realm of advertising. It's efficient, quick, and sometimes eerily accurate.

The stats don't lie

Now, let's talk numbers. According to a report by the World Economic Forum, AI could potentially replace 12 million jobs by 2025. Scary, right? But here's the twist: 97% of companies surveyed in a recent Adobe study believe that creativity is a fundamental driver of economic growth. So, while AI might be nibbling at the edges, creativity remains at the heart of innovation and success.

My AI confession

I'll admit it – I've hopped on the AI bandwagon too. As someone who writes a ton of content for my business, I've integrated AI-powered tools into my workflow. They help with research, suggest improvements, and even generate draft content. It's like having a tireless assistant by my side.

But, I'm overly cautious not to get too cozy with the algorithms. I refuse to let AI stifle my creative spirit. Why? Because it's the creative spark, the out-of-the-box thinking, and the human touch that set us apart from the machines.

The power of human creativity

Think about it: AI can analyse data and predict trends, but can it craft a narrative that tugs at your heartstrings? Can it capture the essence of a brand's personality or evoke emotions with a brushstroke? No, that's where we, the creatives, come in. We're the ones who infuse life into ideas, who add that touch of magic to every project.

The verdict

So, has AI killed creatives? The answer is a resounding NO. AI may have taken on certain tasks, but it can't replicate our unique ability to dream, imagine, and create. It can't replace the essence of what makes us human.

Join the conversation

Now, it's your turn! What do you think about the relationship between AI and creativity? Do you embrace the assistance of AI or hold fast to your creative instincts? Leave your thoughts, comments, and personal experiences below. Let's keep this conversation alive, and together, we'll shape the future of the creative industry!

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1 Comment

Sep 15, 2023

I had a but of an issue with the derivative nature of AI, particularly for artists but, when I really thought about it, art of all kinds is often derivative anyway. Everyone is inspired by someone else, to some degree, whether they're writing a book or creating a beautiful piece of artwork. I do think there's an issue between 'inspired by' and 'directly stealing', however, that exists amongst people, too.

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